White-Label Google Ads for Coeur d'Alene, ID Agencies
Google Ads run behind your brand for clients in Coeur d'Alene and 3 nearby markets.
Location targeting around Coeur d'Alene, ID
We serve 3 other markets within 35 miles of Coeur d'Alene, ID. A 35-mile radius around Coeur d'Alene reaches all of them; the farthest is Spokane, WA, 30 miles west. This area crosses state lines: Spokane Valley, WA and Spokane, WA are in Washington.
For a client with one location in Coeur d'Alene, we’d usually start with “Presence” targeting on the 1 market inside 15 miles (Post Falls) and test the outer ring (Spokane Valley and Spokane) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Coeur d'Alene | Suggested ring | State |
|---|---|---|---|
| Post Falls, ID | 8 mi west | Core radius | Same state |
| Spokane Valley, WA | 21 mi west | Outer ring | Check licensing in WA |
| Spokane, WA | 30 mi west | Outer ring | Check licensing in WA |
Scheduling and nearby areas
The whole Coeur d'Alene area is on Pacific time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Spokane (30 mi west), Kennewick (150 mi southwest), Sunnyside (179 mi southwest) and Everett (252 mi west).
Suggested Google Ads setup for the Coeur d'Alene area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Coeur d'Alene core
Presence targeting on Coeur d'Alene and Post Falls (2 cities, farthest 8 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Spokane Valley (21 mi) and Spokane (30 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Washington, exclude Spokane Valley and Spokane.