White-Label Microsoft Ads Management for Oregon Agencies
Microsoft Ads for your Oregon clients across 26 markets, managed behind your brand.
Adding Microsoft Ads for Oregon clients
The largest Oregon markets we serve are Portland, Salem and Eugene, with Portland at roughly 632,000 residents. The 14 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Oregon markets sit within 30 miles of served markets in Washington. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Oregon markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Pacific | 26 | Portland, Salem, Eugene, Gresham, Hillsboro and Beaverton … |
| Mountain | 0 |
Oregon markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Portland | Vancouver, WA | 8 mi north |
| Beaverton | Vancouver, WA | 13 mi northeast |
| Happy Valley | Vancouver, WA | 15 mi northwest |
| Gresham | Vancouver, WA | 15 mi northwest |
| Lake Oswego | Vancouver, WA | 15 mi north |
| Tigard | Vancouver, WA | 15 mi north |
| Hillsboro | Vancouver, WA | 18 mi northeast |
| Tualatin | Vancouver, WA | 18 mi north |
| West Linn | Vancouver, WA | 19 mi north |
| Oregon City | Vancouver, WA | 20 mi north |
Suggested Microsoft Ads setup in Oregon
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Portland, Salem and Eugene, where most of the state’s listed population is.
Combine small markets
Group the 14 smaller markets into shared campaigns.
State lines
Served markets in Washington are within 30 miles of some Oregon cities; include or exclude them on purpose.