White-Label Microsoft Ads for Portland, OR Agencies
Microsoft Ads run behind your brand for clients in Portland and 16 nearby markets.
Microsoft Ads coverage around Portland, OR
Around Portland we serve 16 other markets within 35 miles, about 1.5 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Vancouver, WA is in Washington. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Portland, OR | Pacific | Anchor | large |
| Beaverton, OR | Pacific | 7 mi | small |
| Lake Oswego, OR | Pacific | 7 mi | small market |
| Tigard, OR | Pacific | 8 mi | small |
| Vancouver, WA | Pacific | 8 mi | mid |
| Happy Valley, OR | Pacific | 9 mi | small market |
| Tualatin, OR | Pacific | 11 mi | small market |
| West Linn, OR | Pacific | 11 mi | small market |
| Oregon City, OR | Pacific | 12 mi | small market |
| Gresham, OR | Pacific | 12 mi | mid |
| Sherwood, OR | Pacific | 14 mi | small market |
| Hillsboro, OR | Pacific | 15 mi | mid |
| Wilsonville, OR | Pacific | 16 mi | small market |
| Canby, OR | Pacific | 18 mi | small market |
| Newberg, OR | Pacific | 21 mi | small market |
| Woodburn, OR | Pacific | 28 mi | small market |
| McMinnville, OR | Pacific | 33 mi | small market |
Launching Microsoft Ads in the Portland area
After a Google Import, we check that location settings cover the same 17 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Portland area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Portland, Beaverton, Lake Oswego, Tigard, Vancouver and Happy Valley and 11 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Portland, with exclusions for Washington if needed.
Bid adjustments
Watch Portland and Vancouver separately; they hold most of the area’s population (about 632,000 and 173,000).