White-Label Meta Ads for Portland, OR Agencies
Meta Ads run behind your brand for clients in Portland and 16 nearby markets.
How the Portland audience grows with radius
Portland, OR is a large city (250K–1M residents) with roughly 632,000 residents (GeoNames). Together with the 16 served markets around it, the area totals about 1.5 million residents.
The largest neighboring market is Vancouver, WA (about 173,000), 8 miles north of Portland. This area crosses state lines: Vancouver, WA is in Washington.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Beaverton | 97,000 | 7 mi | 729,000 |
| Lake Oswego | 38,000 | 7 mi | 767,000 |
| Tigard | 51,000 | 8 mi | 819,000 |
| Vancouver | 173,000 | 8 mi | 991,000 |
| Happy Valley | 18,000 | 9 mi | 1.0 million |
| Tualatin | 27,000 | 11 mi | 1.0 million |
| West Linn | 27,000 | 11 mi | 1.1 million |
| Oregon City | 36,000 | 12 mi | 1.1 million |
| Gresham | 111,000 | 12 mi | 1.2 million |
| Sherwood | 19,000 | 14 mi | 1.2 million |
| Hillsboro | 102,000 | 15 mi | 1.3 million |
| Wilsonville | 23,000 | 16 mi | 1.4 million |
| Canby | 17,000 | 18 mi | 1.4 million |
| Newberg | 23,000 | 21 mi | 1.4 million |
| Woodburn | 25,000 | 28 mi | 1.4 million |
| McMinnville | 34,000 | 33 mi | 1.5 million |
15-mile radius around Portland
Special Ad Categories require a 15-mile minimum radius. Around Portland that includes Beaverton, Lake Oswego, Tigard, Vancouver, Happy Valley, Tualatin, West Linn, Oregon City, Gresham and Sherwood, while Hillsboro, Wilsonville, Canby, Newberg and Woodburn and others need a wider radius.
The area is on Pacific time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Portland
| Market | Population | Distance |
|---|---|---|
| Salem, OR | 165,000 | 44 mi southwest |
| Corvallis, OR | 56,000 | 72 mi southwest |
| Albany, OR | 52,000 | 65 mi south |
| Keizer, OR | 38,000 | 41 mi southwest |
| Longview, WA | 37,000 | 44 mi north |
Suggested Meta Ads setup for the Portland area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Portland + 15 mi
Covers Beaverton, Lake Oswego, Tigard, Vancouver, Happy Valley, Tualatin, West Linn, Oregon City, Gresham and Sherwood; about 1.2 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Hillsboro, Wilsonville, Canby, Newberg, Woodburn and McMinnville, bringing the included cities to about 1.5 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 17-market area, so the smaller cities in the area still see follow-up ads.