White-Label Google Ads for Portland, OR Agencies
Google Ads run behind your brand for clients in Portland and 16 nearby markets.
Location targeting around Portland, OR
We serve 16 other markets within 35 miles of Portland, OR. A 35-mile radius around Portland reaches all of them; the farthest is McMinnville, OR, 33 miles southwest. This area crosses state lines: Vancouver, WA is in Washington.
For a client with one location in Portland, we’d usually start with “Presence” targeting on the 10 markets inside 15 miles (Beaverton, Lake Oswego, Tigard, Vancouver, Happy Valley, Tualatin, West Linn, Oregon City, Gresham and Sherwood) and test the outer ring (Hillsboro, Wilsonville, Canby, Newberg, Woodburn and McMinnville) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Portland | Suggested ring | State |
|---|---|---|---|
| Beaverton, OR | 7 mi west | Core radius | Same state |
| Lake Oswego, OR | 7 mi south | Core radius | Same state |
| Tigard, OR | 8 mi southwest | Core radius | Same state |
| Vancouver, WA | 8 mi north | Core radius | Check licensing in WA |
| Happy Valley, OR | 9 mi southeast | Core radius | Same state |
| Tualatin, OR | 11 mi southwest | Core radius | Same state |
| West Linn, OR | 11 mi south | Core radius | Same state |
| Oregon City, OR | 12 mi south | Core radius | Same state |
| Gresham, OR | 12 mi east | Core radius | Same state |
| Sherwood, OR | 14 mi southwest | Core radius | Same state |
| Hillsboro, OR | 15 mi west | Outer ring | Same state |
| Wilsonville, OR | 16 mi south | Outer ring | Same state |
| Canby, OR | 18 mi south | Outer ring | Same state |
| Newberg, OR | 21 mi southwest | Outer ring | Same state |
| Woodburn, OR | 28 mi south | Outer ring | Same state |
| McMinnville, OR | 33 mi southwest | Outer ring | Same state |
Scheduling and nearby areas
The whole Portland area is on Pacific time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Salem (44 mi southwest), Corvallis (72 mi southwest), Lakewood (114 mi north) and Sunnyside (140 mi northeast).
Suggested Google Ads setup for the Portland area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Portland core
Presence targeting on Portland, Beaverton, Lake Oswego, Tigard, Vancouver, Happy Valley, Tualatin, West Linn, Oregon City, Gresham and Sherwood (11 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Hillsboro (15 mi), Wilsonville (16 mi), Canby (18 mi), Newberg (21 mi), Woodburn (28 mi) and McMinnville (33 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Washington, exclude Vancouver.