White-Label Meta Ads for Lafayette, LA Agencies
Meta Ads run behind your brand for clients in Lafayette and 2 nearby markets.
How the Lafayette audience grows with radius
Lafayette, LA is a mid-size city (100K–250K residents) with roughly 128,000 residents (GeoNames). Together with the 2 served markets around it, the area totals about 175,000 residents.
The largest neighboring market is New Iberia, LA (about 31,000), 19 miles southeast of Lafayette. All 3 markets are in Louisiana.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| New Iberia | 31,000 | 19 mi | 158,000 |
| Opelousas | 17,000 | 22 mi | 175,000 |
15-mile radius around Lafayette
Special Ad Categories require a 15-mile minimum radius. Around Lafayette that includes none of the other served markets, while New Iberia and Opelousas need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Lafayette
| Market | Population | Distance |
|---|---|---|
| Baton Rouge, LA | 229,000 | 52 mi east |
| Lake Charles, LA | 76,000 | 71 mi west |
| Alexandria, LA | 48,000 | 79 mi north |
| Houma, LA | 34,000 | 89 mi southeast |
| Morgan City, LA | 12,000 | 61 mi southeast |
Suggested Meta Ads setup for the Lafayette area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Lafayette + 15 mi
Covers Lafayette alone among served markets; about 128,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 25-mile radius
Adds New Iberia and Opelousas, bringing the included cities to about 175,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 3-market area, so the smaller cities in the area still see follow-up ads.