White-Label Microsoft Ads for Lafayette, LA Agencies
Microsoft Ads run behind your brand for clients in Lafayette and 2 nearby markets.
Microsoft Ads coverage around Lafayette, LA
Around Lafayette we serve 2 other markets within 35 miles, about 175,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Louisiana.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Lafayette, LA | Central | Anchor | mid |
| New Iberia, LA | Central | 19 mi | small market |
| Opelousas, LA | Central | 22 mi | small market |
Launching Microsoft Ads in the Lafayette area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Lafayette area
| Market | Distance | Time zone |
|---|---|---|
| Baton Rouge, LA | 52 mi east | Central |
| Morgan City, LA | 61 mi southeast | Central |
| Lake Charles, LA | 71 mi west | Central |
| Alexandria, LA | 79 mi north | Central |
| Houma, LA | 89 mi southeast | Central |
Suggested Microsoft Ads setup for the Lafayette area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Lafayette, New Iberia and Opelousas.
Location check
Confirm “people in” targeting and a 25-mile reach from Lafayette.
Bid adjustments
Watch Lafayette and New Iberia separately; they hold most of the area’s population (about 128,000 and 31,000).