White-Label Meta Ads for Los Angeles, CA Agencies
Meta Ads run behind your brand for clients in Los Angeles and 21 nearby markets.
How the Los Angeles audience grows with radius
Los Angeles, CA is a major metro (1M+ residents) with roughly 4.0 million residents (GeoNames). Together with the 21 served markets around it, the area totals about 7.7 million residents.
The largest neighboring market is Long Beach, CA (about 474,000), 20 miles south of Los Angeles. All 22 markets are in California.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Glendale | 201,000 | 6 mi | 4.2 million |
| Pasadena | 142,000 | 9 mi | 4.3 million |
| Inglewood | 112,000 | 9 mi | 4.4 million |
| Burbank | 105,000 | 10 mi | 4.5 million |
| Downey | 114,000 | 10 mi | 4.6 million |
| El Monte | 117,000 | 12 mi | 4.8 million |
| Norwalk | 107,000 | 14 mi | 4.9 million |
| Torrance | 148,000 | 16 mi | 5.0 million |
| West Covina | 108,000 | 17 mi | 5.1 million |
| Long Beach | 474,000 | 20 mi | 5.6 million |
| Fullerton | 141,000 | 22 mi | 5.7 million |
| Anaheim | 351,000 | 24 mi | 6.1 million |
| Garden Grove | 175,000 | 26 mi | 6.3 million |
| Pomona | 153,000 | 28 mi | 6.4 million |
| Orange | 141,000 | 29 mi | 6.6 million |
| Santa Clarita | 182,000 | 29 mi | 6.7 million |
| Santa Ana | 335,000 | 30 mi | 7.1 million |
| Huntington Beach | 202,000 | 30 mi | 7.3 million |
| Costa Mesa | 113,000 | 34 mi | 7.4 million |
| Simi Valley | 127,000 | 34 mi | 7.5 million |
| Thousand Oaks | 129,000 | 35 mi | 7.7 million |
15-mile radius around Los Angeles
Special Ad Categories require a 15-mile minimum radius. Around Los Angeles that includes Glendale, Pasadena, Inglewood, Burbank, Downey, El Monte and Norwalk, while Torrance, West Covina, Long Beach, Fullerton and Anaheim and others need a wider radius.
The area is on Pacific time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Los Angeles
| Market | Population | Distance |
|---|---|---|
| Riverside, CA | 322,000 | 49 mi east |
| Irvine, CA | 257,000 | 36 mi southeast |
| San Bernardino, CA | 216,000 | 55 mi east |
| Oxnard, CA | 207,000 | 54 mi west |
| Corona, CA | 164,000 | 41 mi east |
| Carlsbad, CA | 113,000 | 80 mi southeast |
Suggested Meta Ads setup for the Los Angeles area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Los Angeles + 15 mi
Covers Glendale, Pasadena, Inglewood, Burbank, Downey, El Monte and Norwalk; about 4.9 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Torrance, West Covina, Long Beach, Fullerton, Anaheim, Garden Grove, Pomona, Orange, Santa Clarita, Santa Ana, Huntington Beach, Costa Mesa, Simi Valley and Thousand Oaks, bringing the included cities to about 7.7 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 22-market area, so the smaller cities in the area still see follow-up ads.