White-Label Meta Ads Management for California Agencies
Meta Ads for your California clients across 53 markets, managed behind your brand.
Audience planning for Meta Ads in California
The 53 served markets in California with GeoNames population data add up to about 16.7 million residents, led by Los Angeles, San Diego and San Jose.
| City size | Markets | Examples |
|---|---|---|
| 1M+ residents | 3 | Los Angeles, San Diego and San Jose |
| 250K–1M | 12 | San Francisco, Fresno, Sacramento, Long Beach and Oakland |
| 100K–250K | 37 | Fremont, San Bernardino, Modesto, Oxnard and Huntington Beach |
| 50K–100K | 1 | Mountain View |
California market clusters for radius targeting
Clusters anchored in California (markets within 35 miles), with how many fall inside the 15-mile minimum radius for Special Ad Categories.
| Cluster | Markets | Combined population | Within 15 mi |
|---|---|---|---|
| Los Angeles area | 22 | 7.7 million | 7 of 21 |
| San Diego area | 4 | 1.9 million | 1 of 3 |
| San Jose area | 4 | 1.5 million | 2 of 3 |
| San Francisco area | 9 | 2.2 million | 4 of 8 |
| Santa Ana area | 20 | 7.7 million | 7 of 19 |
| Riverside area | 12 | 2.5 million | 2 of 11 |
| Oxnard area | 3 | 463,000 | 0 of 2 |
| Santa Clarita area | 8 | 5.0 million | 0 of 7 |
| Escondido area | 5 | 2.0 million | 0 of 4 |
| Concord area | 9 | 2.2 million | 0 of 8 |
| Murrieta area | 5 | 861,000 | 0 of 4 |
Population inside a 25-mile radius of California markets
Residents of the city itself, then of every served market inside 25 miles, from GeoNames figures.
| Market | City population | Served markets within 25 mi | Closest served markets |
|---|---|---|---|
| Los Angeles | 4.0 million | 6.1 million | Glendale, Pasadena, Inglewood |
| San Diego | 1.4 million | 1.7 million | Chula Vista |
| San Jose | 1.0 million | 1.5 million | Santa Clara, Mountain View, Fremont |
| San Francisco | 865,000 | 1.7 million | Daly City, Oakland, Berkeley |
| Fresno | 520,000 | 624,000 | Clovis |
| Sacramento | 491,000 | 621,000 | Roseville |
| Long Beach | 474,000 | 6.8 million | Torrance, Norwalk, Downey |
| Oakland | 419,000 | 2.1 million | Berkeley, San Francisco, Richmond |
| Bakersfield | 374,000 | 374,000 | none within 25 mi |
| Anaheim | 351,000 | 7.1 million | Fullerton, Garden Grove, Orange |
| Santa Ana | 335,000 | 3.0 million | Orange, Garden Grove, Irvine |
| Riverside | 322,000 | 856,000 | Corona, San Bernardino, Pomona |
Suggested Meta Ads setup in California
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
City-only audiences
Los Angeles (~4.0 million), San Diego (~1.4 million) and San Jose (~1.0 million) are large enough to start with city targeting alone.
Radius audiences
All listed California markets have 50K+ residents.
Statewide retargeting
One retargeting audience across all 53 California markets keeps follow-up ads running even where prospecting audiences are small.