White-Label Meta Ads Management for Montana Agencies
Meta Ads for your Montana clients across 10 markets, managed behind your brand.
Audience planning for Meta Ads in Montana
The 10 served markets in Montana with GeoNames population data add up to about 399,000 residents, led by Billings, Missoula and Great Falls.
| City size | Markets | Examples |
|---|---|---|
| 100K–250K | 1 | Billings |
| 50K–100K | 2 | Missoula and Great Falls |
| Under 50K | 7 | Bozeman, Butte, Helena, Kalispell and Havre |
Radius targeting
No Montana market has two or more served markets within 35 miles, so Meta campaigns here usually target one city with a wider radius.
Population inside a 25-mile radius of Montana markets
Residents of the city itself, then of every served market inside 25 miles, from GeoNames figures.
| Market | City population | Served markets within 25 mi | Closest served markets |
|---|---|---|---|
| Billings | 110,000 | 110,000 | none within 25 mi |
| Missoula | 71,000 | 71,000 | none within 25 mi |
| Great Falls | 60,000 | 60,000 | none within 25 mi |
| Bozeman | 43,000 | 43,000 | none within 25 mi |
| Butte | 34,000 | 44,000 | Anaconda |
| Helena | 31,000 | 31,000 | none within 25 mi |
| Kalispell | 22,000 | 22,000 | none within 25 mi |
| Havre | 9,800 | 9,800 | none within 25 mi |
| Anaconda | 9,400 | 44,000 | Butte |
| Miles City | 8,800 | 8,800 | none within 25 mi |
Suggested Meta Ads setup in Montana
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
City-only audiences
Billings (~110,000), Missoula (~71,000) and Great Falls (~60,000) are large enough to start with city targeting alone.
Radius audiences
For the 7 smaller markets, use a radius that pulls in nearby served cities, e.g. Bozeman → Butte (75 mi), Butte → Anaconda (21 mi) and Helena → Butte (47 mi).
Statewide retargeting
One retargeting audience across all 10 Montana markets keeps follow-up ads running even where prospecting audiences are small.