White-Label Meta Ads for San Francisco, CA Agencies
Meta Ads run behind your brand for clients in San Francisco and 8 nearby markets.
How the San Francisco audience grows with radius
San Francisco, CA is a large city (250K–1M residents) with roughly 865,000 residents (GeoNames). Together with the 8 served markets around it, the area totals about 2.2 million residents.
The largest neighboring market is Oakland, CA (about 419,000), 8 miles east of San Francisco. All 9 markets are in California.
15-mile radius around San Francisco
Special Ad Categories require a 15-mile minimum radius. Around San Francisco that includes Daly City, Oakland, Berkeley and Richmond, while Vallejo, Concord, Fremont and Mountain View need a wider radius.
The area is on Pacific time for lifetime-budget ad schedules.
Larger audiences within 90 miles of San Francisco
| Market | Population | Distance |
|---|---|---|
| San Jose, CA | 1.0 million | 42 mi southeast |
| Sacramento, CA | 491,000 | 75 mi northeast |
| Stockton, CA | 306,000 | 63 mi east |
| Modesto, CA | 211,000 | 78 mi east |
| Santa Clara, CA | 126,000 | 39 mi southeast |
| Fairfield, CA | 113,000 | 39 mi northeast |
Suggested Meta Ads setup for the San Francisco area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: San Francisco + 15 mi
Covers Daly City, Oakland, Berkeley and Richmond; about 1.6 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Vallejo, Concord, Fremont and Mountain View, bringing the included cities to about 2.2 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 9-market area, so the smaller cities in the area still see follow-up ads.