White-Label Google Ads for San Francisco, CA Agencies
Google Ads run behind your brand for clients in San Francisco and 8 nearby markets.
Location targeting around San Francisco, CA
We serve 8 other markets within 35 miles of San Francisco, CA. A 35-mile radius around San Francisco reaches all of them; the farthest is Mountain View, CA, 33 miles southeast. All 9 markets are in California.
For a client with one location in San Francisco, we’d usually start with “Presence” targeting on the 4 markets inside 15 miles (Daly City, Oakland, Berkeley and Richmond) and test the outer ring (Vallejo, Concord, Fremont and Mountain View) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From San Francisco | Suggested ring | State |
|---|---|---|---|
| Daly City, CA | 5 mi southwest | Core radius | Same state |
| Oakland, CA | 8 mi east | Core radius | Same state |
| Berkeley, CA | 10 mi northeast | Core radius | Same state |
| Richmond, CA | 12 mi north | Core radius | Same state |
| Vallejo, CA | 24 mi north | Outer ring | Same state |
| Concord, CA | 25 mi northeast | Outer ring | Same state |
| Fremont, CA | 28 mi southeast | Outer ring | Same state |
| Mountain View, CA | 33 mi southeast | Outer ring | Same state |
Scheduling and nearby areas
The whole San Francisco area is on Pacific time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Concord (25 mi northeast), San Jose (42 mi southeast), Carson City (173 mi northeast) and Reno (186 mi northeast).
Suggested Google Ads setup for the San Francisco area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: San Francisco core
Presence targeting on San Francisco, Daly City, Oakland, Berkeley and Richmond (5 cities, farthest 12 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Vallejo (24 mi), Concord (25 mi), Fremont (28 mi) and Mountain View (33 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of San Francisco and review the location report monthly for clicks from outside the area.