White-Label Google Ads for Reno, NV Agencies
Google Ads run behind your brand for clients in Reno and 3 nearby markets.
Location targeting around Reno, NV
We serve 3 other markets within 35 miles of Reno, NV. A 35-mile radius around Reno reaches all of them; the farthest is Fernley, NV, 30 miles east. All 4 markets are in Nevada.
For a client with one location in Reno, we’d usually start with “Presence” targeting on the 1 market inside 15 miles (Sparks) and test the outer ring (Carson City and Fernley) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Reno | Suggested ring | State |
|---|---|---|---|
| Sparks, NV | 3 mi east | Core radius | Same state |
| Carson City, NV | 25 mi south | Outer ring | Same state |
| Fernley, NV | 30 mi east | Outer ring | Same state |
Scheduling and nearby areas
The whole Reno area is on Pacific time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Carson City (25 mi south), Fernley (30 mi east), Concord (161 mi southwest) and San Francisco (186 mi southwest).
Suggested Google Ads setup for the Reno area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Reno core
Presence targeting on Reno and Sparks (2 cities, farthest 3 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Carson City (25 mi) and Fernley (30 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Reno and review the location report monthly for clicks from outside the area.