White-Label Google Ads for Los Angeles, CA Agencies
Google Ads run behind your brand for clients in Los Angeles and 21 nearby markets.
Location targeting around Los Angeles, CA
We serve 21 other markets within 35 miles of Los Angeles, CA. A 35-mile radius around Los Angeles reaches all of them; the farthest is Thousand Oaks, CA, 35 miles west. All 22 markets are in California.
For a client with one location in Los Angeles, we’d usually start with “Presence” targeting on the 7 markets inside 15 miles (Glendale, Pasadena, Inglewood, Burbank, Downey, El Monte and Norwalk) and test the outer ring (Torrance, West Covina, Long Beach, Fullerton, Anaheim and Garden Grove and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Los Angeles | Suggested ring | State |
|---|---|---|---|
| Glendale, CA | 6 mi north | Core radius | Same state |
| Pasadena, CA | 9 mi northeast | Core radius | Same state |
| Inglewood, CA | 9 mi southwest | Core radius | Same state |
| Burbank, CA | 10 mi northwest | Core radius | Same state |
| Downey, CA | 10 mi southeast | Core radius | Same state |
| El Monte, CA | 12 mi east | Core radius | Same state |
| Norwalk, CA | 14 mi southeast | Core radius | Same state |
| Torrance, CA | 16 mi south | Outer ring | Same state |
| West Covina, CA | 17 mi east | Outer ring | Same state |
| Long Beach, CA | 20 mi south | Outer ring | Same state |
| Fullerton, CA | 22 mi southeast | Outer ring | Same state |
| Anaheim, CA | 24 mi southeast | Outer ring | Same state |
| Garden Grove, CA | 26 mi southeast | Outer ring | Same state |
| Pomona, CA | 28 mi east | Outer ring | Same state |
| Orange, CA | 29 mi southeast | Outer ring | Same state |
| Santa Clarita, CA | 29 mi northwest | Outer ring | Same state |
| Santa Ana, CA | 30 mi southeast | Outer ring | Same state |
| Huntington Beach, CA | 30 mi southeast | Outer ring | Same state |
| Costa Mesa, CA | 34 mi southeast | Outer ring | Same state |
| Simi Valley, CA | 34 mi northwest | Outer ring | Same state |
| Thousand Oaks, CA | 35 mi west | Outer ring | Same state |
Scheduling and nearby areas
The whole Los Angeles area is on Pacific time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Santa Clarita (29 mi northwest), Santa Ana (30 mi southeast), Riverside (49 mi east) and Oxnard (54 mi west).
Suggested Google Ads setup for the Los Angeles area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Los Angeles core
Presence targeting on Los Angeles, Glendale, Pasadena, Inglewood, Burbank, Downey, El Monte and Norwalk (8 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Torrance (16 mi), West Covina (17 mi), Long Beach (20 mi), Fullerton (22 mi), Anaheim (24 mi), Garden Grove (26 mi), Pomona (28 mi), Orange (29 mi), Santa Clarita (29 mi), Santa Ana (30 mi), Huntington Beach (30 mi), Costa Mesa (34 mi), Simi Valley (34 mi) and Thousand Oaks (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Los Angeles and review the location report monthly for clicks from outside the area.