White-Label Microsoft Ads for Burlington, VT Agencies
Microsoft Ads run behind your brand for clients in Burlington and 9 nearby markets.
Microsoft Ads coverage around Burlington, VT
Around Burlington we serve 9 other markets within 35 miles, about 98,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Plattsburgh, NY is in New York. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Burlington, VT | Eastern | Anchor | small market |
| South Burlington, VT | Eastern | 2 mi | small market |
| Essex, VT | Eastern | 5 mi | n/a |
| Williston, VT | Eastern | 8 mi | n/a |
| Milton, VT | Eastern | 12 mi | n/a |
| Plattsburgh, NY | Eastern | 19 mi | small market |
| Vergennes, VT | Eastern | 21 mi | small market |
| St. Albans, VT | Eastern | 24 mi | small market |
| Middlebury, VT | Eastern | 32 mi | n/a |
| Montpelier, VT | Eastern | 35 mi | small market |
Launching Microsoft Ads in the Burlington area
After a Google Import, we check that location settings cover the same 10 markets with “people in” targeting.
Markets just beyond the Burlington area
| Market | Distance | Time zone |
|---|---|---|
| Barre, VT | 40 mi southeast | Eastern |
| Newport, VT | 59 mi northeast | Eastern |
| St. Johnsbury, VT | 59 mi east | Eastern |
Suggested Microsoft Ads setup for the Burlington area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Burlington, South Burlington, Essex, Williston, Milton and Plattsburgh and 4 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Burlington, with exclusions for New York if needed.
Bid adjustments
Watch Burlington and Plattsburgh separately; they hold most of the area’s population (about 42,000 and 20,000).