White-Label Google Ads for Burlington, VT Agencies
Google Ads run behind your brand for clients in Burlington and 9 nearby markets.
Location targeting around Burlington, VT
We serve 9 other markets within 35 miles of Burlington, VT. A 35-mile radius around Burlington reaches all of them; the farthest is Montpelier, VT, 35 miles southeast. This area crosses state lines: Plattsburgh, NY is in New York.
For a client with one location in Burlington, we’d usually start with “Presence” targeting on the 4 markets inside 15 miles (South Burlington, Essex, Williston and Milton) and test the outer ring (Plattsburgh, Vergennes, St. Albans, Middlebury and Montpelier) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Burlington | Suggested ring | State |
|---|---|---|---|
| South Burlington, VT | 2 mi east | Core radius | Same state |
| Essex, VT | 5 mi east | Core radius | Same state |
| Williston, VT | 8 mi east | Core radius | Same state |
| Milton, VT | 12 mi northeast | Core radius | Same state |
| Plattsburgh, NY | 19 mi northwest | Outer ring | Check licensing in NY |
| Vergennes, VT | 21 mi south | Outer ring | Same state |
| St. Albans, VT | 24 mi north | Outer ring | Same state |
| Middlebury, VT | 32 mi south | Outer ring | Same state |
| Montpelier, VT | 35 mi southeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Burlington area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Barre (40 mi southeast), St. Johnsbury (59 mi east), Rutland (61 mi south) and Lebanon (75 mi southeast).
Suggested Google Ads setup for the Burlington area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Burlington core
Presence targeting on Burlington, South Burlington, Essex, Williston and Milton (5 cities, farthest 12 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Plattsburgh (19 mi), Vergennes (21 mi), St. Albans (24 mi), Middlebury (32 mi) and Montpelier (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in New York, exclude Plattsburgh.