White-Label Meta Ads for Ithaca, NY Agencies
Meta Ads run behind your brand for clients in Ithaca and 3 nearby markets.
How the Ithaca audience grows with radius
Ithaca, NY is a small market (under 50K residents) with roughly 31,000 residents (GeoNames). Together with the 3 served markets around it, the area totals about 105,000 residents.
The largest neighboring market is Elmira, NY (about 28,000), 29 miles southwest of Ithaca. All 4 markets are in New York.
15-mile radius around Ithaca
Special Ad Categories require a 15-mile minimum radius. Around Ithaca that includes none of the other served markets, while Cortland, Elmira and Auburn need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Ithaca
| Market | Population | Distance |
|---|---|---|
| Rochester, NY | 210,000 | 75 mi northwest |
| Syracuse, NY | 144,000 | 46 mi northeast |
| Scranton, PA | 77,000 | 83 mi southeast |
| Utica, NY | 61,000 | 79 mi northeast |
| Binghamton, NY | 46,000 | 38 mi southeast |
| Wilkes-Barre, PA | 41,000 | 88 mi south |
Suggested Meta Ads setup for the Ithaca area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Ithaca + 15 mi
Covers Ithaca alone among served markets; about 31,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Cortland, Elmira and Auburn, bringing the included cities to about 105,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 4-market area, so the smaller cities in the area still see follow-up ads.