White-Label Google Ads for Phoenix, AZ Agencies
Google Ads run behind your brand for clients in Phoenix and 11 nearby markets.
Location targeting around Phoenix, AZ
We serve 11 other markets within 35 miles of Phoenix, AZ. A 30-mile radius around Phoenix reaches all of them; the farthest is Buckeye, AZ, 30 miles west. All 12 markets are in Arizona.
For a client with one location in Phoenix, we’d usually start with “Presence” targeting on the 5 markets inside 15 miles (Glendale, Tempe, Scottsdale, Peoria and Mesa) and test the outer ring (Avondale, Goodyear, Chandler, Gilbert, Surprise and Buckeye) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Phoenix | Suggested ring | State |
|---|---|---|---|
| Glendale, AZ | 9 mi northwest | Core radius | Same state |
| Tempe, AZ | 10 mi east | Core radius | Same state |
| Scottsdale, AZ | 11 mi northeast | Core radius | Same state |
| Peoria, AZ | 13 mi northwest | Core radius | Same state |
| Mesa, AZ | 15 mi east | Core radius | Same state |
| Avondale, AZ | 16 mi west | Outer ring | Same state |
| Goodyear, AZ | 16 mi west | Outer ring | Same state |
| Chandler, AZ | 17 mi southeast | Outer ring | Same state |
| Gilbert, AZ | 18 mi east | Outer ring | Same state |
| Surprise, AZ | 20 mi northwest | Outer ring | Same state |
| Buckeye, AZ | 30 mi west | Outer ring | Same state |
Scheduling and nearby areas
The whole Phoenix area is on Mountain (Arizona does not observe daylight saving time) time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Buckeye (30 mi west), Las Vegas (256 mi northwest), St. George (267 mi north) and Escondido (290 mi west).
Suggested Google Ads setup for the Phoenix area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Phoenix core
Presence targeting on Phoenix, Glendale, Tempe, Scottsdale, Peoria and Mesa (6 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Avondale (16 mi), Goodyear (16 mi), Chandler (17 mi), Gilbert (18 mi), Surprise (20 mi) and Buckeye (30 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 30 miles of Phoenix and review the location report monthly for clicks from outside the area.