White-Label Google Ads for Las Vegas, NV Agencies
Google Ads run behind your brand for clients in Las Vegas and 3 nearby markets.
Location targeting around Las Vegas, NV
We serve 3 other markets within 35 miles of Las Vegas, NV. A 25-mile radius around Las Vegas reaches all of them; the farthest is Boulder City, NV, 22 miles southeast. All 4 markets are in Nevada.
For a client with one location in Las Vegas, we’d usually start with “Presence” targeting on the 2 markets inside 15 miles (North Las Vegas and Henderson) and test the outer ring (Boulder City) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Las Vegas | Suggested ring | State |
|---|---|---|---|
| North Las Vegas, NV | 2 mi northeast | Core radius | Same state |
| Henderson, NV | 13 mi southeast | Core radius | Same state |
| Boulder City, NV | 22 mi southeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Las Vegas area is on Pacific time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are St. George (107 mi northeast), Riverside (200 mi southwest), Murrieta (216 mi southwest) and Santa Clarita (228 mi southwest).
Suggested Google Ads setup for the Las Vegas area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Las Vegas core
Presence targeting on Las Vegas, North Las Vegas and Henderson (3 cities, farthest 13 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Boulder City (22 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 25 miles of Las Vegas and review the location report monthly for clicks from outside the area.