White-Label PPC for SEO Agencies
Your SEO clients already trust you with their search visibility. Sooner or later they ask about paid search, and the answer you give decides whether that budget stays with your agency or goes to someone else.
Why SEO clients ask for PPC
SEO takes months to compound; paid search can put a client on page one this week. Clients launching a new service, entering a new city or recovering from an algorithm update often want both at once. Paid search data also feeds SEO: search term reports show which queries actually convert, and those insights can shape content and landing page priorities.
If your agency doesn’t offer PPC, the client hires a second agency for it. That second agency now sees the client’s analytics, reports on “search performance” and pitches services that overlap with yours.
How the partnership works for an SEO agency
Campaign Copilot becomes your paid media department. You sell Google Ads, Meta Ads, Microsoft Ads or Local Services Ads under your brand; we build and manage the campaigns, and we produce reporting your team can present. We coordinate with your SEO team on landing pages, keyword overlap and conversion tracking so paid and organic work from the same plan instead of competing.
Pricing is a flat wholesale fee per client, per platform, so you know your margin before you quote the client. There are no setup fees and no long-term contracts, which means you can start with one client.
Where paid and organic overlap
Branded search, local map visibility and high-intent service keywords are where SEO and PPC meet. We look at which terms the client already ranks for organically and which they don’t, then focus paid budget where it adds the most incremental leads. For local clients, Local Services Ads and Google Business Profile activity are part of the same conversation.
What you get
- Paid search plans informed by your keyword research
- Landing page feedback your SEO team can act on
- Shared conversion tracking so both channels report on real leads
- White-labeled reporting under your agency’s name
Platforms you can offer
- White-Label Google AdsSearch, Performance Max, Display, YouTube and Shopping campaigns, run under your agency’s brand.
- White-Label Meta AdsFacebook and Instagram advertising: audiences, creative testing, retargeting and lead generation.
- White-Label Microsoft AdvertisingSearch ads on Bing and Microsoft’s partner network, built from proven Google Ads campaigns.
- White-Label Google Local Services AdsPay-per-lead Local Services Ads for home service and professional clients, managed behind your brand.
See How the Numbers Work for Your Agency
Tell us how many paid media clients you have, or want to add, and we’ll map out the economics together.
No contracts. No setup fees. No obligation.