White-Label PPC for Full-Service Marketing Agencies
Full-service agencies usually have someone who can run Google Ads. The problem is capacity: one specialist can only manage so many accounts well, and every new client or departure puts the whole paid media practice at risk.
The capacity problem
Paid media workloads are lumpy. A few new clients sign at once and the in-house specialist falls behind on optimizations; a key employee leaves and accounts sit untouched for weeks while you recruit. Hiring ahead of demand ties up payroll; hiring behind it risks client churn.
Campaign Copilot gives a full-service agency elastic paid media capacity. Send us the overflow, a specific platform, or the whole practice. Our senior, U.S.-based specialists slot in behind your account managers.
Working alongside your team
Your strategists keep the client relationship and the overall marketing plan. We own the paid media execution: campaign builds, optimization, budget management, conversion tracking oversight and reporting. If you already have an in-house paid media lead, we can work under their direction as additional hands.
Because pricing is per client and per platform, your cost scales exactly with the accounts you send us, and you can quote clients with confidence.
Protecting your agency’s reputation
Anyone working on your clients’ accounts represents your agency. Our team is U.S.-based with no overseas outsourcing and no junior hand-offs, and we communicate on your schedule.
What you get
- Overflow or full paid media practice support
- Google Ads, Meta Ads, Microsoft Ads and Local Services Ads
- Works under your strategists or paid media lead
- Cost that scales per account, not per hire
Platforms you can offer
- White-Label Google AdsSearch, Performance Max, Display, YouTube and Shopping campaigns, run under your agency’s brand.
- White-Label Meta AdsFacebook and Instagram advertising: audiences, creative testing, retargeting and lead generation.
- White-Label Microsoft AdvertisingSearch ads on Bing and Microsoft’s partner network, built from proven Google Ads campaigns.
- White-Label Google Local Services AdsPay-per-lead Local Services Ads for home service and professional clients, managed behind your brand.
See How the Numbers Work for Your Agency
Tell us how many paid media clients you have, or want to add, and we’ll map out the economics together.
No contracts. No setup fees. No obligation.