White-Label Microsoft Ads for Raleigh, NC Agencies
Microsoft Ads run behind your brand for clients in Raleigh and 4 nearby markets.
Microsoft Ads coverage around Raleigh, NC
Around Raleigh we serve 4 other markets within 35 miles, about 974,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 5 markets are in North Carolina.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Raleigh, NC | Eastern | Anchor | large |
| Cary, NC | Eastern | 8 mi | mid |
| Apex, NC | Eastern | 12 mi | small market |
| Durham, NC | Eastern | 21 mi | large |
| Chapel Hill, NC | Eastern | 25 mi | small |
Launching Microsoft Ads in the Raleigh area
After a Google Import, we check that location settings cover the same 5 markets with “people in” targeting.
Markets just beyond the Raleigh area
| Market | Distance | Time zone |
|---|---|---|
| Sanford, NC | 37 mi southwest | Eastern |
| Wilson, NC | 41 mi east | Eastern |
| Goldsboro, NC | 45 mi southeast | Eastern |
| Rocky Mount, NC | 49 mi east | Eastern |
| Burlington, NC | 50 mi northwest | Eastern |
| Fayetteville, NC | 52 mi south | Eastern |
| Greensboro, NC | 68 mi west | Eastern |
| Kinston, NC | 69 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Raleigh area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Raleigh, Cary, Apex, Durham and Chapel Hill.
Location check
Confirm “people in” targeting and a 30-mile reach from Raleigh.
Bid adjustments
Watch Raleigh and Durham separately; they hold most of the area’s population (about 451,000 and 258,000).