White-Label Microsoft Ads for Chapel Hill, NC Agencies
Microsoft Ads run behind your brand for clients in Chapel Hill and 6 nearby markets.
Microsoft Ads coverage around Chapel Hill, NC
Around Chapel Hill we serve 6 other markets within 35 miles, about 1.1 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 7 markets are in North Carolina.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Chapel Hill, NC | Eastern | Anchor | small |
| Durham, NC | Eastern | 10 mi | large |
| Apex, NC | Eastern | 17 mi | small market |
| Cary, NC | Eastern | 18 mi | mid |
| Burlington, NC | Eastern | 25 mi | small |
| Raleigh, NC | Eastern | 25 mi | large |
| Sanford, NC | Eastern | 31 mi | small market |
Launching Microsoft Ads in the Chapel Hill area
After a Google Import, we check that location settings cover the same 7 markets with “people in” targeting.
Markets just beyond the Chapel Hill area
| Market | Distance | Time zone |
|---|---|---|
| Greensboro, NC | 43 mi west | Eastern |
| Danville, VA | 50 mi north | Eastern |
| High Point, NC | 53 mi west | Eastern |
| Fayetteville, NC | 60 mi south | Eastern |
| Wilson, NC | 65 mi east | Eastern |
| Winston-Salem, NC | 68 mi west | Eastern |
Suggested Microsoft Ads setup for the Chapel Hill area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Chapel Hill, Durham, Apex, Cary, Burlington and Raleigh and 1 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Chapel Hill.
Bid adjustments
Watch Chapel Hill and Raleigh separately; they hold most of the area’s population (about 60,000 and 451,000).