White-Label Microsoft Ads for Kansas City, MO Agencies
Microsoft Ads run behind your brand for clients in Kansas City and 9 nearby markets.
Microsoft Ads coverage around Kansas City, MO
Around Kansas City we serve 9 other markets within 35 miles, about 1.4 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Kansas City, KS, Shawnee, KS, Overland Park, KS, Lenexa, KS and Olathe, KS are in Kansas. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Kansas City, MO | Central | Anchor | large |
| Kansas City, KS | Central | 3 mi | mid |
| Shawnee, KS | Central | 9 mi | small |
| Independence, MO | Central | 9 mi | mid |
| Overland Park, KS | Central | 10 mi | mid |
| Lenexa, KS | Central | 13 mi | small |
| Liberty, MO | Central | 13 mi | small market |
| Lee's Summit, MO | Central | 17 mi | small |
| Blue Springs, MO | Central | 17 mi | small |
| Olathe, KS | Central | 20 mi | mid |
Launching Microsoft Ads in the Kansas City area
After a Google Import, we check that location settings cover the same 10 markets with “people in” targeting.
Markets just beyond the Kansas City area
| Market | Distance | Time zone |
|---|---|---|
| Lawrence, KS | 36 mi west | Central |
| St. Joseph, MO | 48 mi north | Central |
| Topeka, KS | 59 mi west | Central |
Suggested Microsoft Ads setup for the Kansas City area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Kansas City, Kansas City, Shawnee, Independence, Overland Park and Lenexa and 4 more.
Location check
Confirm “people in” targeting and a 20-mile reach from Kansas City, with exclusions for Kansas if needed.
Bid adjustments
Watch Kansas City and Overland Park separately; they hold most of the area’s population (about 475,000 and 187,000).