White-Label Microsoft Ads for Charlotte, NC Agencies
Microsoft Ads run behind your brand for clients in Charlotte and 6 nearby markets.
Microsoft Ads coverage around Charlotte, NC
Around Charlotte we serve 6 other markets within 35 miles, about 1.2 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Rock Hill, SC is in South Carolina. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Charlotte, NC | Eastern | Anchor | large |
| Huntersville, NC | Eastern | 13 mi | small |
| Concord, NC | Eastern | 19 mi | small |
| Gastonia, NC | Eastern | 20 mi | small |
| Kannapolis, NC | Eastern | 22 mi | small market |
| Rock Hill, SC | Eastern | 23 mi | small |
| Mooresville, NC | Eastern | 25 mi | small market |
Launching Microsoft Ads in the Charlotte area
After a Google Import, we check that location settings cover the same 7 markets with “people in” targeting.
Markets just beyond the Charlotte area
| Market | Distance | Time zone |
|---|---|---|
| Hickory, NC | 45 mi northwest | Eastern |
| Spartanburg, SC | 64 mi west | Eastern |
| High Point, NC | 69 mi northeast | Eastern |
| Winston-Salem, NC | 69 mi northeast | Eastern |
| Greer, SC | 81 mi west | Eastern |
| Greensboro, NC | 83 mi northeast | Eastern |
Suggested Microsoft Ads setup for the Charlotte area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Charlotte, Huntersville, Concord, Gastonia, Kannapolis and Rock Hill and 1 more.
Location check
Confirm “people in” targeting and a 25-mile reach from Charlotte, with exclusions for South Carolina if needed.
Bid adjustments
Watch Charlotte and Concord separately; they hold most of the area’s population (about 827,000 and 88,000).