White-Label Meta Ads for Peoria, IL Agencies
Meta Ads run behind your brand for clients in Peoria and 2 nearby markets.
How the Peoria audience grows with radius
Peoria, IL is a mid-size city (100K–250K residents) with roughly 115,000 residents (GeoNames). Together with the 2 served markets around it, the area totals about 248,000 residents.
The largest neighboring market is Bloomington, IL (about 78,000), 34 miles southeast of Peoria. All 3 markets are in Illinois.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Normal | 54,000 | 34 mi | 169,000 |
| Bloomington | 78,000 | 34 mi | 248,000 |
15-mile radius around Peoria
Special Ad Categories require a 15-mile minimum radius. Around Peoria that includes none of the other served markets, while Normal and Bloomington need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Peoria
| Market | Population | Distance |
|---|---|---|
| Springfield, IL | 117,000 | 62 mi south |
| Davenport, IA | 103,000 | 77 mi northwest |
| Champaign, IL | 86,000 | 81 mi southeast |
| Decatur, IL | 73,000 | 68 mi southeast |
| Burlington, IA | 25,000 | 80 mi west |
Suggested Meta Ads setup for the Peoria area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Peoria + 15 mi
Covers Peoria alone among served markets; about 115,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Normal and Bloomington, bringing the included cities to about 248,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 3-market area, so the smaller cities in the area still see follow-up ads.