White-Label Meta Ads for Miami, FL Agencies
Meta Ads run behind your brand for clients in Miami and 13 nearby markets.
How the Miami audience grows with radius
Miami, FL is a large city (250K–1M residents) with roughly 441,000 residents (GeoNames). Together with the 13 served markets around it, the area totals about 2.1 million residents.
The largest neighboring market is Hialeah, FL (about 237,000), 8 miles northwest of Miami. All 14 markets are in Florida.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Hialeah | 237,000 | 8 mi | 678,000 |
| Miami Gardens | 113,000 | 12 mi | 791,000 |
| Miramar | 137,000 | 15 mi | 928,000 |
| Pembroke Pines | 167,000 | 16 mi | 1.1 million |
| Hollywood | 150,000 | 17 mi | 1.2 million |
| Davie | 101,000 | 20 mi | 1.3 million |
| Fort Lauderdale | 179,000 | 24 mi | 1.5 million |
| Plantation | 93,000 | 25 mi | 1.6 million |
| Sunrise | 84,000 | 25 mi | 1.7 million |
| Homestead | 66,000 | 28 mi | 1.8 million |
| Tamarac | 65,000 | 31 mi | 1.8 million |
| Pompano Beach | 108,000 | 32 mi | 1.9 million |
| Coral Springs | 129,000 | 35 mi | 2.1 million |
15-mile radius around Miami
Special Ad Categories require a 15-mile minimum radius. Around Miami that includes Hialeah, Miami Gardens and Miramar, while Pembroke Pines, Hollywood, Davie, Fort Lauderdale and Plantation and others need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Miami
| Market | Population | Distance |
|---|---|---|
| West Palm Beach, FL | 107,000 | 66 mi north |
| Boca Raton, FL | 93,000 | 41 mi north |
| Boynton Beach, FL | 74,000 | 52 mi north |
| Delray Beach, FL | 66,000 | 48 mi north |
Suggested Meta Ads setup for the Miami area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Miami + 15 mi
Covers Hialeah, Miami Gardens and Miramar; about 928,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Pembroke Pines, Hollywood, Davie, Fort Lauderdale, Plantation, Sunrise, Homestead, Tamarac, Pompano Beach and Coral Springs, bringing the included cities to about 2.1 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 14-market area, so the smaller cities in the area still see follow-up ads.