White-Label Google Ads for St. Louis, MO Agencies
Google Ads run behind your brand for clients in St. Louis and 8 nearby markets.
Location targeting around St. Louis, MO
We serve 8 other markets within 35 miles of St. Louis, MO. A 30-mile radius around St. Louis reaches all of them; the farthest is O'Fallon, MO, 30 miles northwest. All 9 markets are in Missouri.
For a client with one location in St. Louis, we’d usually start with “Presence” targeting on the 2 markets inside 15 miles (University City and Florissant) and test the outer ring (St. Charles, Ballwin, Chesterfield, Wildwood, St. Peters and O'Fallon) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From St. Louis | Suggested ring | State |
|---|---|---|---|
| University City, MO | 6 mi west | Core radius | Same state |
| Florissant, MO | 13 mi northwest | Core radius | Same state |
| St. Charles, MO | 19 mi northwest | Outer ring | Same state |
| Ballwin, MO | 19 mi west | Outer ring | Same state |
| Chesterfield, MO | 21 mi west | Outer ring | Same state |
| Wildwood, MO | 25 mi west | Outer ring | Same state |
| St. Peters, MO | 26 mi northwest | Outer ring | Same state |
| O'Fallon, MO | 30 mi northwest | Outer ring | Same state |
Scheduling and nearby areas
The whole St. Louis area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are O'Fallon (30 mi northwest), Bloomington (143 mi northeast), Peoria (146 mi north) and Evansville (150 mi east).
Suggested Google Ads setup for the St. Louis area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: St. Louis core
Presence targeting on St. Louis, University City and Florissant (3 cities, farthest 13 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
St. Charles (19 mi), Ballwin (19 mi), Chesterfield (21 mi), Wildwood (25 mi), St. Peters (26 mi) and O'Fallon (30 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 30 miles of St. Louis and review the location report monthly for clicks from outside the area.