White-Label Google Ads for Des Moines, IA Agencies
Google Ads run behind your brand for clients in Des Moines and 4 nearby markets.
Location targeting around Des Moines, IA
We serve 4 other markets within 35 miles of Des Moines, IA. A 35-mile radius around Des Moines reaches all of them; the farthest is Ames, IA, 30 miles north. All 5 markets are in Iowa.
For a client with one location in Des Moines, we’d usually start with “Presence” targeting on the 3 markets inside 15 miles (West Des Moines, Urbandale and Ankeny) and test the outer ring (Ames) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Des Moines | Suggested ring | State |
|---|---|---|---|
| West Des Moines, IA | 6 mi west | Core radius | Same state |
| Urbandale, IA | 6 mi west | Core radius | Same state |
| Ankeny, IA | 9 mi north | Core radius | Same state |
| Ames, IA | 30 mi north | Outer ring | Same state |
Scheduling and nearby areas
The whole Des Moines area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Ames (30 mi north), Cedar Rapids (105 mi east), Omaha (123 mi west) and Fremont (150 mi west).
Suggested Google Ads setup for the Des Moines area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Des Moines core
Presence targeting on Des Moines, West Des Moines, Urbandale and Ankeny (4 cities, farthest 9 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Ames (30 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Des Moines and review the location report monthly for clicks from outside the area.