White-Label Meta Ads for Minneapolis, MN Agencies
Meta Ads run behind your brand for clients in Minneapolis and 16 nearby markets.
How the Minneapolis audience grows with radius
Minneapolis, MN is a large city (250K–1M residents) with roughly 411,000 residents (GeoNames). Together with the 16 served markets around it, the area totals about 1.6 million residents.
The largest neighboring market is Saint Paul, MN (about 285,000), 9 miles east of Minneapolis. All 17 markets are in Minnesota.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Roseville | 36,000 | 6 mi | 447,000 |
| Saint Paul | 285,000 | 9 mi | 732,000 |
| Brooklyn Park | 79,000 | 9 mi | 811,000 |
| Plymouth | 76,000 | 10 mi | 887,000 |
| Coon Rapids | 62,000 | 10 mi | 949,000 |
| Bloomington | 86,000 | 10 mi | 1.0 million |
| Maple Grove | 68,000 | 11 mi | 1.1 million |
| Blaine | 62,000 | 13 mi | 1.2 million |
| Minnetonka | 52,000 | 13 mi | 1.2 million |
| Eagan | 66,000 | 13 mi | 1.3 million |
| Eden Prairie | 63,000 | 13 mi | 1.3 million |
| Savage | 30,000 | 14 mi | 1.4 million |
| Burnsville | 61,000 | 15 mi | 1.4 million |
| Woodbury | 68,000 | 15 mi | 1.5 million |
| Apple Valley | 51,000 | 17 mi | 1.6 million |
| Lakeville | 61,000 | 23 mi | 1.6 million |
15-mile radius around Minneapolis
Special Ad Categories require a 15-mile minimum radius. Around Minneapolis that includes Roseville, Saint Paul, Brooklyn Park, Plymouth, Coon Rapids, Bloomington, Maple Grove, Blaine, Minnetonka, Eagan, Eden Prairie, Savage and Burnsville, while Woodbury, Apple Valley and Lakeville need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Minneapolis
| Market | Population | Distance |
|---|---|---|
| Rochester, MN | 112,000 | 77 mi southeast |
| Eau Claire, WI | 68,000 | 87 mi east |
| St. Cloud, MN | 66,000 | 59 mi northwest |
| Mankato, MN | 41,000 | 68 mi southwest |
Suggested Meta Ads setup for the Minneapolis area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Minneapolis + 15 mi
Covers Roseville, Saint Paul, Brooklyn Park, Plymouth, Coon Rapids, Bloomington, Maple Grove, Blaine, Minnetonka, Eagan, Eden Prairie, Savage and Burnsville; about 1.4 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 25-mile radius
Adds Woodbury, Apple Valley and Lakeville, bringing the included cities to about 1.6 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 17-market area, so the smaller cities in the area still see follow-up ads.
