White-Label Google Ads for Salt Lake City, UT Agencies
Google Ads run behind your brand for clients in Salt Lake City and 24 nearby markets.
Location targeting around Salt Lake City, UT
We serve 24 other markets within 35 miles of Salt Lake City, UT. A 35-mile radius around Salt Lake City reaches all of them; the farthest is Orem, UT, 34 miles south. All 25 markets are in Utah.
For a client with one location in Salt Lake City, we’d usually start with “Presence” targeting on the 8 markets inside 15 miles (Murray, Taylorsville, West Valley City, Bountiful, Midvale, West Jordan, Sandy and South Jordan) and test the outer ring (Draper, Riverton, Herriman, Kaysville, Layton and Park City and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Salt Lake City | Suggested ring | State |
|---|---|---|---|
| Murray, UT | 6 mi south | Core radius | Same state |
| Taylorsville, UT | 7 mi south | Core radius | Same state |
| West Valley City, UT | 7 mi southwest | Core radius | Same state |
| Bountiful, UT | 9 mi north | Core radius | Same state |
| Midvale, UT | 10 mi south | Core radius | Same state |
| West Jordan, UT | 11 mi south | Core radius | Same state |
| Sandy, UT | 12 mi south | Core radius | Same state |
| South Jordan, UT | 14 mi south | Core radius | Same state |
| Draper, UT | 16 mi south | Outer ring | Same state |
| Riverton, UT | 17 mi south | Outer ring | Same state |
| Herriman, UT | 19 mi southwest | Outer ring | Same state |
| Kaysville, UT | 19 mi north | Outer ring | Same state |
| Layton, UT | 21 mi north | Outer ring | Same state |
| Park City, UT | 22 mi east | Outer ring | Same state |
| Syracuse, UT | 24 mi north | Outer ring | Same state |
| Clearfield, UT | 25 mi north | Outer ring | Same state |
| Lehi, UT | 26 mi south | Outer ring | Same state |
| Tooele, UT | 27 mi southwest | Outer ring | Same state |
| American Fork, UT | 27 mi south | Outer ring | Same state |
| Pleasant Grove, UT | 29 mi south | Outer ring | Same state |
| Roy, UT | 29 mi north | Outer ring | Same state |
| Lindon, UT | 30 mi south | Outer ring | Same state |
| Ogden, UT | 32 mi north | Outer ring | Same state |
| Orem, UT | 34 mi south | Outer ring | Same state |
Scheduling and nearby areas
The whole Salt Lake City area is on Mountain time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Tooele (27 mi southwest), Ogden (32 mi north), Provo (38 mi south) and St. George (269 mi south).
Suggested Google Ads setup for the Salt Lake City area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Salt Lake City core
Presence targeting on Salt Lake City, Murray, Taylorsville, West Valley City, Bountiful, Midvale, West Jordan, Sandy and South Jordan (9 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Draper (16 mi), Riverton (17 mi), Herriman (19 mi), Kaysville (19 mi), Layton (21 mi), Park City (22 mi), Syracuse (24 mi), Clearfield (25 mi), Lehi (26 mi), Tooele (27 mi), American Fork (27 mi), Pleasant Grove (29 mi), Roy (29 mi), Lindon (30 mi), Ogden (32 mi) and Orem (34 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Salt Lake City and review the location report monthly for clicks from outside the area.